TEX-COTE® COOLWALL® Coating in Tampa, FL
The heat-reflective exterior wall coating engineered for Florida sun — up to 10× thicker than ordinary paint, keeps walls up to 40°F cooler, and carries a transferable limited lifetime warranty. Installed by Fresh Start Exteriors, your authorized TEX-COTE® dealer. Veteran-owned. Florida CBC1270184.
Schedule a Free Consultation →TEX-COTE®, COOLWALL® & REFLECT-TEC® are registered trademarks of TEX-COTE LLC.
Not Paint — a Heat-Reflective Coating System
TEX-COTE® COOLWALL® is not ordinary paint. It's a premium exterior wall coating system built on REFLECT-TEC® heat-reflective pigment technology — originally derived from military heat-signature reduction — that reflects the sun's infrared energy instead of absorbing it.
Applied up to 10× thicker than standard paint, COOLWALL® keeps exterior wall surfaces up to 40°F cooler, which in a U.S. Department of Energy / Oak Ridge National Laboratory study translated to cooling-cost savings of up to 21.9%*. In Tampa's eight-month cooling season, that matters every single month.
On top of the energy performance, COOLWALL® is protected by Fade Block® color technology and backed by a transferable limited lifetime warranty. Fresh Start Exteriors is an authorized TEX-COTE® dealer — we're certified to apply it to manufacturer specification so the warranty stays intact.
Get Your Free Estimate →Built for Florida Heat — and Built to Last
COOLWALL® isn't a repaint you redo every 5–7 years. It's a one-time exterior coating engineered to reflect heat, resist fading, and protect your Tampa home for decades.
Heat-Reflective Technology
REFLECT-TEC® pigments reflect the sun's infrared energy instead of absorbing it, keeping exterior wall surfaces up to 40°F cooler than walls finished with ordinary paint.
Lower Cooling Bills
A U.S. Department of Energy / Oak Ridge National Laboratory study measured cooling-cost savings ranging from 4.2% up to 21.9%*, depending on color, climate, and wall type.
Coating, Not Paint
Applied on average 10× thicker than ordinary house paint, COOLWALL® forms a durable, flexible membrane that bridges hairline cracks and stands up to Florida sun, humidity, and driving rain.
Color That Stays Vibrant
Fade Block® color technology resists the UV fading, chalking, and washout that make ordinary Florida paint jobs look tired within a few summers.
Transferable Protection
A limited lifetime warranty covers chipping, flaking, peeling, and fading — and is transferable to a new homeowner one time within three years of application.
Custom Color Matching
Choose from over 950 vibrant COOLWALL® colors, with custom color-matching available — so heat performance never means compromising on the look you want.
Why a Coating Beats a Repaint
Why Tampa Homeowners Choose Fresh Start for COOLWALL®
COOLWALL® only performs — and the warranty only holds — when it's applied to TEX-COTE® specification by a certified dealer. Fresh Start Exteriors is an authorized TEX-COTE® COOLWALL® dealer and a Florida Certified Building Contractor (License # CBC1270184).
Anthony, Owner
10-Year Army Combat Veteran · FL CBC1270184
COOLWALL® FAQs
What is the difference between COOLWALL® and regular exterior paint?
COOLWALL® is a coating system, not paint. It's applied about 10× thicker than ordinary paint and uses REFLECT-TEC® heat-reflective pigments that bounce the sun's infrared energy away instead of absorbing it — keeping walls up to 40°F cooler. It also carries a transferable limited lifetime warranty, versus the 2–5 year warranty typical of a repaint.
How much can COOLWALL® save on my Tampa cooling bill?
A U.S. Department of Energy / Oak Ridge National Laboratory study measured cooling-cost savings ranging from 4.2% up to 21.9%*. The exact figure depends on your color choice, climate, wall construction, and insulation. In Tampa's long cooling season, the reflective performance works in your favor for eight-plus months a year.
What warranty comes with COOLWALL®?
COOLWALL® carries a limited lifetime warranty covering chipping, flaking, peeling, and fading when applied to manufacturer specification. It is transferable to a new homeowner one time within three years of the original application. The warranty covers the coating; labor and damage from improper maintenance or acts of nature are excluded. We'll review the full written warranty terms with you at your consultation.
What surfaces can COOLWALL® be applied to?
COOLWALL® is engineered for exterior walls including stucco, masonry, concrete block, wood, and previously painted surfaces — all common across Tampa Bay homes. During your free consultation we'll assess your specific wall type and condition and confirm the right preparation and system for your home.
How many colors does COOLWALL® come in?
Over 950 vibrant COOLWALL® colors are available, with custom color-matching for specific shades. Every color is formulated with Fade Block® technology so it holds its vibrancy in Florida sun — you don't have to choose between the color you want and the heat performance you need.
Is Fresh Start Exteriors an authorized COOLWALL® dealer?
Yes. Fresh Start Exteriors is an authorized TEX-COTE® COOLWALL® dealer, certified to apply the system to manufacturer specification — which is what keeps your lifetime warranty valid. We're also a Florida Certified Building Contractor (CBC1270184) and veteran-owned, so you get manufacturer-grade application backed by a licensed, insured local contractor.
Read Our Testimonials
"Anthony and his team did an amazing job on our home's exterior. Professional, on time, and the results exceeded our expectations. Highly recommend!"
"Best experience we've had with a contractor. Fair pricing, quality work, and they cleaned up everything when done. Our house looks brand new!"
"As a fellow veteran, I appreciate the integrity Anthony brings to his work. Top-notch exterior work, would use again in a heartbeat."
Get Started Today
Schedule Your Free Consultation
Fill out the form and one of our specialists will contact you within 24 hours to schedule your free, no-obligation consultation. We'll assess your home, discuss your goals, and provide a detailed estimate — all at no cost to you.
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*Energy savings based on a U.S. Department of Energy / Oak Ridge National Laboratory study showing cooling-cost savings ranging from 4.2%–21.9%. Actual savings vary by color, climate, location, wall construction, and insulation. TEX-COTE®, COOLWALL®, REFLECT-TEC® and Fade Block® are registered trademarks of TEX-COTE LLC. Fresh Start Exteriors is an authorized TEX-COTE® dealer. Warranty terms are provided in writing; see full limited warranty for details.